Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer…
The HTMLRewriter() API gives us the ability to use jQuery-style element selectors to attach to HTML elements in raw page source to run JavaScript from…
From RankBrain, Neural Matching, BERT and MUM – here is how Google uses AI for understanding language for query, content and ranking purposes. Please visit…
Google continues its streak of Performance Max-related updates, putting its weight behind the new campaign type. Please visit Search Engine Land for the full article.
Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2 billion came from Google advertising. Please visit Search Engine Land for the…
After nearly two years, the new Partners program requirements have taken effect and Google will notify all Partners of their current status. Please visit Search…
You may start seeing this snapshot show up more often because Google now supports more verification methods. Please visit Search Engine Land for the full…
Google’s overview details why it might update its policies, how it enforces them and the role of machines and humans in content moderation. Please visit…
Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern…
Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns. Please visit Search Engine…